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Features
Features
Features
Product Variants in Reviews: More Clarity, More Confidence, More Sales
By Judge.me team
Apr 1, 2025



Ever read a review and wondered which version of a product they’re actually talking about?
Whether a customer is considering a red dress in size M or choosing between a matte or gloss-finish phone case, linking reviews to exact product variations makes social proof more impactful and relevant from the get-go.
You can now benefit from this by adding product variant details to your review request emails and enabling product variants on your Shopify store's Review Widget and All Reviews Page.
How does it work?
When customers receive a review request email, they’ll see the exact product variant details (size, color etc.) and an image of the item they purchased - no more guessing if they’re reviewing the right product!
When those reviews go live on your store, they’ll be tagged with their corresponding product variant details on your store’s Judge.me Review Widget and All Reviews Page.
How will this improve your reviews?
More relevant reviews = More confident shoppers: Your customers will be able to quickly discover if a review is relevant for them and matches the exact product variant they’re interested in. This means making informed buying decisions is easier and faster than ever.
Higher review collection rates: Personalized email review requests (with variant images and details) mean customers may be more likely to leave feedback as they can be sure they are reviewing the right product.
Who benefits?

Any merchant selling products with multiple variations - think fashion brands, beauty retailers, gadget sellers, and even furniture stores. If your product lineup includes product variants, this feature ensures customers see reviews tailored to exactly what they’re considering.
How to get started?
Merchants on our Awesome Plan can enable product variants in the Reviews Widget and All Reviews Page.
Free Plan users - don’t worry! You can still access enhanced review collection by enabling product variants in your email templates.
Read our full guide for step-by-step instructions.
Need help? Our support team is online 24/7 to guide you through it.
Everything you need to grow your store, all in one place
Everything you need to grow your store, all in one place
Everything you need to grow your store, all in one place
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